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Why Content Marketing Is Key To Lead Generation
Lead generation is initiation of new customersto deal in your business and buy specific products.
Lead generation is very old method and popular mantra for lead generation is content. In old ages, lead generation had not specific name but people used to generate more space for their products in market by using different ways. These all ways were for lead generation but they had no name. in many years back, when internet was not in minds, people go home from home and tell about their products in order to initiate people’s interests. This also generate leads and customers used to buy products from that market person.
Now a days, internet is working everywhere and people work for their benefits only. Customers want to buy things that are cheap and good in quality but seller wants to give away product in exchange of heavy bank notes. In most cases, customers win and sellers have to step back. This clash continued until a new way of marketing is established by organizations. This way is cheap as it requires nothing to spend on and it is also very easy way to establish link between product and customers. In fact, internet also pays according to the traffic on yur website.
In marketing a popular mantra is used “content is king”. According to this mantra, make content in thousands of words and wait for the results. Results will leave you speechless if your content is really king. Apple, Samsung, Nike and adidas etc all big brands have their special marketing teams. These team establish and maintain websites. Work for the people and by the people. Content creation is under their jurisdiction. After making heavy content, they publish blogs, articles and describe their products in better ways. At beginning, they also faced difficulties and their content was not well established but with the passage of time, their content made them king of markets.
Content making is really a key to generate more leads. There are following points that can explain generation of leads very well:
Creates authority in market:
Content marketing creates market value of any company. Better content creates leads in better and more ways. To making yourself an authority, you have to make communication with customers and prospects. Eliminate communication gap and this gap can only be overcome by making content in huge amount. If you publish your content on your specific website by following search engine optimization techniques then your content will be in the eyes of customers and everyone will talk about your specific products. In thisway, new customers are generated and new leads flourish the compony both in economical as well as in authoritarian ways. Your brand position will be cemented by content marketing.
Content marketing is not only related to write up things and wait for the next article. Although, writing is the most powerful tool in content marketing, but at the same time, visual content also has its very basic importance, try to add pictures, videos of your products. Products working in serene environment enhance customers satisfaction and trust. In this way, content marketing leads to new customers. Lead generation is inculcated in content marketing.
According to amalgam of different reports, when people hear about something, they retain only 10% of that product. But after visualization, more senses are included and if people hear and see about the same thing at the same time then their retaining ability increases to 65%. Inclusion of senses creates positive aspects and increase retaining capacity of human mind. Inclusion of senses is directly proportional to the retaining capacity of human mind.
By including visual content in addition to written, people will remember your product easily and, in most cases, subscribers converted into customers.
Content marketing should also focus on the problems of people related to that product. After focusing and analyzing problems, content marketers should provide answers to that questions. Nothing more important in any business than provide answers to your customers. Company or organization should understand problems and solve them immediately. Company should also provide online help to customers where they can directly contact without any fear of privacy. If you are able to solve problems of viewers, they will automatically convert into your customers. It’s a win-win situation. No one has to lose nothing. Both are in mutual benefits. Businesses always run on mutual benefits and understandings.
After provision of solution, you can check new leads graph, it will surely increase in days. Problem solving attitude is also very crucial in the field of content marketing that leads to generation of new leads.
In content marketing, optimized content also plays important role in the generation of leads. Search engine optimization is as important as website itself. It is very old and lead generating method. In fact, business sites that post consistent blog content have on average of 434% more pages indexed by search engines than those that don’t publish at all. Content has direct relation with marketing and generating leads. Optimization is necessary as bogus content has no place in content marketing. More content you will produce, the more customers visit your website. Hence, website traffic will produce separate revenue in addition to product selling. Search engine optimization plays an important role in choosing and publishing very precise content. Content should not be bogus and beyond limits. Marketing content if valuable cause new customers to be engaged. That is the reason, search engine optimization is also the key to lead generation via content creation.
All above discussion is revolving around content marketing. Whether content market is key to lead generation or not? Above points and detailed discussion about content marketing, authoritarian review, SEO content production tells us that content marketing is key to lead generation. Add these points to make your discussion valid.