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Why An Email Marketing Strategy Is Important For Your Campaign

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01 Jan 2021

All over the globe, there are a total of 2.5 billion email users and the number is growing with each passing day. The figures stand in billion, it is the biggest single platform with tremendous potential. Few marketers describe this system as a waste of time but it is based only on their own experience. They faced failure in the system because of their wrong strategies. But for that matter it no way defines email marketing as a non-worthy element of today's market.

If you are questioning the worthiness of email marketing then just go through your email inbox for a moment, you are sure to find several commercial emails that you have gone through earlier and engaged yourself. So even you are using email marketing for purchasing things.

Here we will see why email marketing is still one of the best marketing techniques and we will also discuss why a proper strategy is needed to achieve your goal.

Effectiveness of Email marketing in today's market

A survey conducted by Hubspot complies revealed that there are 3.8 billion email users worldwide and the number is growing day by day. It is the only system that can provide you such a figure of the public on a single platform. The study also revealed that email generates $38 for every single dollar that you spent. So, it is almost 3800% Return on Investment (ROI).

Most of the customer buys as a direct result of an email marketing message. So it is obvious that emails are taken seriously by most of the other people and they are eager to buy from such a system. Moreover, when it comes to lead generation or customer acquisition email is proven to be 40 times more effective than both Facebook and Twitter. The data is itself revealing the efficiency of email marketing. So, you don't need to think twice before you apply it in your business.

Email marketing provides you the best ROI among all other marketing techniques.

If you're new to this system of email marketing you may not immediately understand why this system is widely used by most renowned companies. If you dig deeper and try to understand the statistic you will realize the potential of the system. Let me brief you with some key factors as to why email marketing can be truly efficient for growing your business. Email marketing allows you to - add a personal touch to your marketing with target and personalized content, advance your time and budget, it is versatile and offers you variety, creates credibility, better brand recognition, boosts sales, allows you to learn better strategies, enhances the bond between the company and the customers, and also increase traffic to your website.

Email marketing is the only platform that can provide your customers with a cohesive and fluid buyer's journey.

Marketing automation programs are useful to target a specific message to your leads to start a conversation with them. For that, you need to collect the email addresses of your segment customers. The message must be short and crisp so that it creates an urge to know more about your company in the minds of the leads. The sales team plays an important role here to bring the leads in the marketing funnel that can be converted to sales qualified leads. The other good option that you can go for is the Outbound automation software that will help you greatly to customize your emails and convert the leads into sales qualified leads automatically.

Best engagement experience

Would you believe me if I say email marketing can provide you more lead generation even better than social media? Yes, that's a fact. No doubt social media is an effective tool to engage your customers. But when it comes to converting leads into customers email marketing is the way to go.

Correct Email Format is very important for your campaign. Most users read email on their phones, not computers and laptops. So your email should be mobile-friendly. Don't put important information in your photos. Images can cause accessibility problems. If an image is locked by default, you can skip the most important information and increase the likelihood of being clicked. Give your email the perfect look. To create an impression, you need to accurately measure and shape the length and width. Very wide or long emails may not fit the screen the viewer sees, making them less engaging and unprofessional.

Content is "king". Readers use your content to decide whether to click. When composing business letters, they cannot be stored for a long time. Email is not the best time to talk. Therefore, the email should be short, precise, and clear. One study found that emails with about 20 lines of text, or about 200 words, had the highest CTR. So always keep your emails under 200 words. If you write a long email explaining everything, your prospect might get bored and cancel the transaction. To avoid this, make your email more interactive and engaging. You can insert animated GIFs, short videos, and even photos. Emails with attractive images and videos tend to have a higher click-through rate due to their visual appeal. Emails with better content are obvious to give you higher engagements.

Email marketing provides you the option to personalize your content. Segmenting your customers and sending them relevant content is way more attractive than any other system. Personalizing your content so that it meets the need of your customers is extremely important to attract the crowd towards you. DMA revealed that segmented and targeted emails generate 58% of the total revenue and marketers who have sent personalized emails have noted a 760% increase in their revenue. So, providing the right content to the right person is extremely important to growing your business effectively.

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