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What Triggers Spam on Emails?

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10 Sep. 2020

What Triggers Spam on Emails?

Did you know that, on average, a person sends 40 business emails in a day? And there are approximately 6 billion active accounts in the world. These are fascinating facts, for sure. There is no surprise that email is the most preferred way of communication worldwide.

Moreover, the growing use of mobile phones means people read emails on the go. Almost 50% of emails are accessed via mobile phones. All these facts mean email marketing is a serious tool for most businesses.

Email marketing gives you a great advertising platform. It allows you to reach out to maximum people individually, in the shortest time. However, you need to be extremely careful in your email campaigns and ensure you don’t trigger the spam filter.

What Are Spam Filters?

All major email providers like Google and Yahoo provide pretty active spam filters. The task of these filters is to identify potential spam based on specific rules and move them to the spam folder. These rules can be default or customized by the email user.

Spam filters can be triggered by various things, like a specific word, or language used in the email. Did you know that a very small or too large font can be a sign of a spam mail?

Let’s take a look at a few filters that are commonly used in emails.

As an email marketer, you can easily avoid triggering the spam, especially if you take care of the content and header filters. Rules created by a user is something that no one can crack 100%, but that can also be reduced by providing quality content.

Why My Emails Are Triggering Spams?

You know how advanced the spam filters have become. In fact, they are improving their rules and algorithm frequently to provide email users a spam-free inbox. If you are a genuine email marketer and still triggering email spams. You must be making some common mistakes unknowingly.

Is Your Subject Line Good Enough?

Check if your email subject line contains any spam triggering word and replace it with a suitable alternative. Keep your subject line relevant to the topic. Keep it short and straightforward, unnecessary words should be avoided. Maximum emails are triggered as spam just because the subject line didn’t pass the filter rules.

Are You Using Spam Triggering Words Unintentionally?

There is a long list of words that are considered spammy. Go and check if your subject line or content contains words that are too pushy, cheap, or create unnecessary urgency. Make sure your content is relevant and avoid using words repetitively. Avoid using words like Congratulations, Best opportunity, why pay more? Absolutely free, Free offers, and so on.

When Was the Last Time You Updated the Email List?

This is one of the most common mistakes email marketers make. People keep changing their email account, especially if they are business email accounts. Make sure your email list is updated and contains accurate email addresses.

If your delivery rate is low, email services may start considering you as a spammer. You definitely don’t want that to happen.

Are you using attachments?

The use of attachments is a big “NO”. People are concerned about their online security, and attachment poses a threat. Attachments are unnecessary in a marketing email.

If you are attaching files in your email, stop doing that, and you should see a drastic improvement.

Is Your Content Boring?

Email marketing is considered creative for a reason, youcannot expect a good result if the content is not of high quality and fails to intrigue the reader. Remember the user-created filters if a reader is fed up with content. They would either opt-out of your mailing list or simply mark it as spam.

Revisit your email content and see if it is worth customer’s time? Good marketers proofread their work multiple times and send only when they know that that content is engaging.

Do You Have the Permission?

Email marketing has to be ethical and follow the laws. If you do not have the consent of the recipient, you should not be sending them emails.

As a digital marketer, educate yourself on all the laws and rules that are applicable. Always remember the basics. Even if you have permission. Your email content should provide “opt out” or “unsubscribe” options to the recipient. Sender’s email and physical addresses should be accurate.

Following the basic rules makes your business look legit, and you gain customer’s trust quickly. After all, they have all information to check your authenticity.


It’s possible to improve the email delivery and open rate if you get past the filters. Just like a business invest in the quality of its services or products. Digital marketers need to invest a great deal of time and effort in creating high-quality emails that reach the inbox and are actually read by the customers. Put your creative hats on start weaving the magic.

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