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The USA Vape Industry: An Overview

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10 Jan 2021

The USA Vape Industry: An Overview

We would like to thank you Jump On The Vape, a leading UK vape shop with some of the best vape deals, for their contribution to this article. For some great UK vape deals please head to their site.

It has been almost two decades since the first commercial electronic vape was released in Beijing, China in 2003. Since then, the e-cigarette industry has experienced its fair share of drastic changes, facing both controversy and celebration.

No matter how many laws and regulations battle its influence on modern society, one thing is clear: vaping isn’t going away anytime soon. The market is booming thanks to a variety of vape deals, and it is likely that the industry will only continue to grow over the next few years.

Whether you’re a vape owner or an investor searching for your next business opportunity, the vaping industry has more impact than meets the eye. In this blog, we’ll go over a brief history of vaping as a whole, lay out some facts about the industry and discuss where it might go in the future.

A Brief History of Vaping in the USA Market

Like any significant product that gained millions of users across the nation, vape products have an incredibly detailed history — perhaps one of the most complicated ever to grace the U.S. market. Here are just some of the major events that any vaping fan should know about when it comes to their favorite devices.

Humble Beginnings

Vape devices entered both European and United States markets in 2006, setting the stage for a product that would soon overtake both nations. Companies around the world — most notably in the USA and the U.K. — offered dozens of attractive vape deals to entice new users.

At this time, the most common vape designs were nothing like the colorful, quirky devices users can find in stores today. In fact, most only emulated the design of a cigarette — also known as “cig-a-likes.” These devices were most likely made this way to draw in regular smokers who did not know about vaping, considering it was a completely new alternative at release.

It wasn’t until the second generation of vaping devices in the USA that consumers began to see the sleek, slim and colorful vape pens that popularized the product.

Controversy Inhibits Growth

Despite having a strong start, a few things got in the way of growth when it came to U.S. and U.K. vape deals. The FDA was the largest perpetrator, as the organization regularly attempted to seize shipments of vape devices coming into the country. The World Health Organization also deterred some false claims made by companies with deceitful marketing tactics, further spawning controversy for the industry.

The fight didn’t end there, though, as vaping company Smoking Everywhere brought the FDA to court in the USA to cease shipment captures. Smoking Everywhere subsequently won the lawsuit, enabling them and other companies to grow the influence of vaping across the nation.

As such, it wasn’t until 2011 that scientists began to support the claim that vapes could help users eliminate cigarette usage: a movement helmed by the American Journal of Preventive Medicine, BMC and Dr. Ricardo Polosa.

Despite so many controversies, these events didn’t stop vape users from enjoying such a new, innovative alternative to conventional cigarettes and smoking. In the same year, the number of vape users around the world boomed, with estimations that seven million people were using at least one e-cigarette device.

The Third Generation Kickstarts Success

For the first few years, e-cigarette and vape devices were somewhat uninspired, recycling the same designs and plain colors. Despite the number of vape deals buyers could take advantage of, they were commonly criticized for offering such a boring variety.

However, it wasn’t until the end of the second generation that things took a turn with the introduction of modular devices — also known as Mods in the vaping community. These products enabled users to personalize their vape, customizing everything from grip, design, color and mouthpiece to overall wattage.

Mods brought in a large number of new users, simultaneously inciting an era of incredible growth amongst the vaping industry. In 2016, the market’s evaluation reached $2.97 billion, with Mod sales claiming a majority of overall sales.

A New Player Disrupts The Game

It’s no secret that vape products have never had a smooth history. Still, there was nothing that could’ve prepared the vaping industry for the unprecedented popularity of a single, infamous vaping product: JUUL.

Needless to say, JUUL took over the nation with sales that increased by almost 600% in a single year. Whether or not it meant to, the brand soon found itself representing the face of vape products nationwide as controversy over controversy landed at its doorstep. Even local vape deals couldn’t escape the company’s reach.

JUUL had overtaken the market.

In response to questionable marketing tactics and the growing crisis over underage vape usage, the FDA prepared an attack targeting not only JUUL but the vaping industry as a whole. In early 2020, the organization announced a total ban on mint- and fruit-flavored vaping products across the nation; menthol- and tobacco-flavored products were the only exception.

These challenges inhibited much of the progress vape companies around the world had made up until that point, but users did not relent. According to Euromonitor, the number of vape users is expected to reach 55 million in 2021 — a 14 million increase from 2018.

Despite so many setbacks, history proves that vaping can prevail over the most stringent of obstacles. Such durability is likely to continue long into the future, cementing the prediction that the vape industry will remain successful for many years to come.

Revenue, User Statistics and Future Projections for the USA Vaping Industry

The vape industry isn’t slowing anytime soon, and current — as well as past — data can provide more than a few predictions as to how the market could change in the future.

A Profitable Niche

A complicated history hasn’t kept investors and users alike from placing their bets on the worldwide vaping industry. Recent evaluations show the United States to be the largest market for vape products with a population that spent close to $7 billion in 2018 alone. Thanks to no shortage of devices, the U.K.’s vape deals encouraged the country’s users to spend over $2 billion on vape products in the same year.

When combining worldwide markets, the industry totaled over $10 billion.

The progress doesn’t stop here. In spite of rising concerns, the industry is predicted to experience radical growth in the next decade thanks to the release of new vape products, vape deals and research that could further stimulate the market. As always, innovation encourages profit, and this trend will only continue to prove itself.

By 2027, the e-cigarette and vape market is expected to be worth $67.31 billion — with the United States claiming a large chunk of this success.

A Rising Userbase

The number of vape users is rising alongside revenue, as estimations have soared compared to the previous decade. There were 7 million e-cigarette users around the world in 2011, which then skyrocketed to 41 million in 2018. In 2021, that number is predicted to hit 55 million.

To put this in perspective, about 1 in every 20 Americans have owned a vape. After looking at some of the popular vape deals available at multiple corner stores and retail outlets, such remarkable numbers aren’t so surprising.

According to research, youth are amongst the most common users, with an estimation that 21.6% of people 18-24 have used a vape at least once in their life. Furthermore, 22% of people who had previously used conventional cigarettes are estimated to have instead switched to e-cigarettes.

Quick Facts About the USA Vape Industry

• Oklahoma is the state with the highest rate of vape users: 7.1%, which translates to around 28,000 people.

• Data from Yelp shows that Nevada is the state with the highest number of vape shops: 6.7 shops per 100,000 residents, thus making it a great place to find vape deals. Hawaii is next with 6 shops per 100,000 residents.

• Contrary to popular belief, the vaping phenomenon hasn’t led to a notable increase in tobacco usage. In fact, the CDC reported that cigarette smoking experienced a decline of nearly 6% from 2005 to 2018 — statistics that coincide with the rising popularity of vapes.

• It is estimated that 73% to 86% of all convenience stores in the USA sell vaping products. In contrast, U.K. vape deals are most commonly found in fashion retailers, with convenience stores taking up a smaller portion of the market.

• Smoore, a Chinese vape manufacturing veteran, surpassed JUUL in 2020 by becoming the wealthiest vape company in the world. Its current valuation is nearly $23 billion.


While these devices continue to face controversy, there is no stopping the powerful force that is the USA’s vaping industry. Past and present evidence prove the market has a bright, healthy and prosperous future ahead, with no shortage of investment opportunities available.

By pushing forward, consumers around the world will continue to enjoy their favorite devices, combat cigarette addiction and cement vapes as products deserving of their fame.

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