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The Ultimate Guide to SEO Link Building

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06 Jan 2021


Link building means getting links from other sites on your website. It is one of the essential SEO ranking factors, and it builds your authority and the relevance of your website. You don't have to buy links to build your SEO strategy. Buying links won't help your link building SEO strategy. There are two kinds of links you can build. You can build links from external sources that choose to reference your website. You can also build links when you use the guest blogging strategy. In this article, I'll be sharing tips for SEO link building.

1.Get to know your audience

The first step to build a link is to get to know your audience. You need to know where to find your ideal audience and expand your audience.Knowing your audience gives you an idea of building links that will grow your SEO strategy.

2. Write a good guest post

Many blogs will accept publishing your article, but before you submit your article, you have to follow the website's guidelines. You must ensure the blog is relevant to your topic. Your article must be professional, well-written, and interesting. Your article must be well- written because a poor article can bring a bad reputation.

3. Recover your dead backlinks.

Another method to build links is to find broken links to your website. It occurs as a result of a website misspelling your link. Sometimes you might find broken links to your website. Such issue may occur after a website was migrated to another domain. You can redirect these backlinks to other pages.

4. Target Competitor Backlinks

The best way to build links is through guest posts, but this can be a daunting task for beginners. The right way to do this is to find out where your competitors are posting. You must also have a checklist for selecting the website. It is advisable to use the research, learn, and replicate approach to finding sources for your competitor's backlinks. This is what most pros use in their advance link building tactic. The first thing you need to do is find out who has the highest number of authority links. You can do this through Google search. The next step is to conduct an in-depth analysis. It would be best if you found out where they are getting their backlinks, their strategies, the quality of the links, It will help you determine the type of content that attracts backlinks, what strategy is effective, the route your competitors used to rise in Google searches, and it gives you a deeper understanding of the industry. Also, create articles or blog posts that can be used to create backlinks. It's important your competitor's backlink sources that accept your items if the content is interesting.

5. Internal links

Another method to build links for your SEO strategy is to use internal links. How do you build internal links? You can set up a system to interlink your pages. You can do this through keyword research for link building. You can use a keyword research tool to get relevant keywords. Another way is to assign keywords to content. Here, you have to gather your keywords strategically. Another way is to link pages using targeted anchor text. You can do this by linking your content to new keywords you have discovered. Before linking the pages, you need to be sure you link the right pages with the right anchor text.

6. Replicate Best Links from Competitors

It is not enough to know where your competitors got their links. You can focus on how you can replicate it in your link building strategy. You should avoid using links that can cause issues. This is where social media becomes important. Social media is the best place to connect with influential marketing experts. Replicating your competitor's link is no longer difficult because the resources and tools are available. The links are no longer hidden as they were before. Once you have found these links, you must leverage on them. You can use the performance metric to know the best links, but the best links are those from a site that has a high domain and page authority.

7. Ask for backlinks

Another method to build a backlink is to ask for it, especially if you are a beginner. You can ask for backlinks from your friend, relative, or colleague that has a website. You can ask for in-content links instead of links in the sidebar. Before asking for the backlink, you must ensure the website or blog is relevant to your niche. If it is not relevant to your niche, it can be harmful to your website.

8. Look out for trustworthy directories

Several online directories have no value to web users, and Google has removed them from its search results. It essential your website does not get listed on such pages. However, not all directories are bad. You can look out for directories that give you the chance to post a link to your website and provide useful information to your customers. That's the kind of directory you want your website or blog to be listed on.


Building links for your website involves a strategic approach. If you are working on a link building strategy, you must understand that it takes process to get links. You can't create links instantly. The pages where you build links determine how high or low your website will rank in search engine results. For search engine optimization, the goal of building links is to increase the number of high-quality inbound links to a website to increase ranking in search engine results. That means, the higher the quality links a website has, the higher it will rank.

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