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The Ultimate Guide to Blockchain Marketing and Cryptocurrency

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07 Jan 2021

The Ultimate Guide to Blockchain Marketing and Cryptocurrency


Blockchain and cryptocurrency are two hot topics that are gaining huge popularity in today’s world due to their privacy and may other advantages over the currency that is present today. Blockchain is suspected to take over the charge in the future for every transaction, payment while the cryptocurrency will be the leading face of the currency in the future. The topic of blockchain and cryptocurrency is so hot nowadays, however, few people haven’t heard of the blockchain or about the cryptocurrency. If you are one of such people, then this article is about you only We will tell you everything about the blockchain and its impact and future in digital marketing. We will also tell you about the cryptocurrency and what potential cryptocurrency hold for the future. Lets first start by blockchain.

What is blockchain

In beginner terms, blockchain is a database that stores every data in it in the form of a block. The database is decentralized and the blockchain is a decentralized distributed ledger which means database across many computing devices. Every verified transaction or data exchange that occurs in this database is stored in the blocks. The block contains various things such as transaction data, cryptographic hash if a block is preceding the current block, and the timestamp of the block. This all makes the blockchain much more secure and reliable. The blockchain database is a decentralized database and rather than having a centralized system that contains all the data, the blockchain uses peer to peer network. These networks are stored in many different locations across the globe. The only way to interact with the block is to solve a math problem that is generated spontaneously. Once the block is verified, it is added to another block is a form of chain and this is called a blockchain. The blockchain has many different uses in daily lives, as the database is used everywhere all over the world. The most suspected use of the blockchain is in the marketing field. The blockchain is suspected to take over the marketing field in the future and eliminate digital marketing from the internet. Let’s see why blockchain is in marketing and what are the advantages of having a blockchain in marketing.

Blockchain marketing- everything about it

The main reason why blockchain should be a part of the marketing industry is because of the three main advantages of blockchain marketing. These 3 points give them an immense advantage over digital marketing and also forces people to prefer blockchain marketing rather than digital marketing. Let’s see the 3 benefits of blockchain marketing.


The blockchain is a decentralized database. It is not centralized. This means that one server doesn't host all the information and there is no need for the person to get information from the server and use it as per their choice. In short, the main thing that blockchain does is remove the centralized database or what we commonly know as the middleman. The blockchain uses a P2P network. The information is stored locally and if a person wants to get information, then they could do it without any problem or without needing any permission from the middleman.


Another benefit of the blockchain is that the data is immutable. Once the block is verified by the user there is no to change the information that is inside the block. No one can hack into the blockchain since the data is stored in the P2P method. If one hacks into the database, then the hash of the blockchain changes on one node. Next time, that node tries to connect to another node, it will be identified as a fraud node and the information sharing will be denied to that node. This guarantees safety and prevents data leaks.


The last advantage of the blockchain is transparency. The blockchain user has a record of all the transactions that occurred on the blockchain. No information is concealed from them and they can view everything that is going on their blockchain. This increases the trust of the user towards the blockchain.

Due to these benefits, the marketing industry is slowing shifting towards blockchain marketing. In the marketing industry, the data is something that matters more than anything. Data of the user, private data, company data, etc is the main thing that is required in the marketing industry and so it is important to have the security of the data. The security offered by the blockchain is top tier and therefore to get better security of their data, people turn to blockchain in marketing. The other advantages such as transparency to the user, the benefit of branding by blockchain, and consumer information to users are slowly changing the pace of blockchain in the marketing industry.

What is a cryptocurrency and how it works?

Cryptocurrency is one of the ways, blockchain is used in today's world. Cryptocurrency is a type of currency that is purely digital. There is no physical cash or coins required in the cryptocurrency. The cryptocurrency is more like a digital wallet that uses blockchain as its fundamental base. They are used as federal currency and are used as a medium of exchange in today's world.

The methods of working for the cryptocurrency is simple. It works on the ground of blockchain. Whenever a transaction request is made through bitcoin, a block is generated by a P2P network. The transaction is then transferred to the desired person who verifies the bock. Once the block is verified the block is added to the existing list of blockchain. Then the transaction is made between two users. If the block isn’t verified, then the transaction is declined for the person.

Just like the blockchain, there are many other advantages of the cryptocurrency such as transparency security, etc. The cryptocurrency has no physical form and required no middle agent such as banks. The way of exchanging the cryptocurrency is secure and reliable.

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