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Key Components of a Cold Email Campaign.edited

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09 Sep. 2020


Which is the best way of reaching out to your cold prospects out there? Although there are ways you can use to reach out to your prospects, the most effective one is this: cold email.

What makes cold email so effective than taking a flight and show up at your clients' office? With cold email, you don’t have to knock on someone’s office door unexpectedly. You don't have to pressure them to have a conversation with you.

Cold email provides high ROI. You can reach out to as many prospects as you wish at a cheaper cost. Besides, cold emails can be measured easily.

For this work best for you, however, create compelling emails that capture your prospects’ attention and make them fall for your product.

What Is Cold Email?

Cold emails are sent to prospects who have no idea of what your business sells. To be more specific, they don't even know your business exists.

The goal of sending cold emails is to turn prospects into warm leads. May be having them sign up for your newsletters, or free trial, or download a video of your product.

For you to write an effective cold email, ensure it guides your prospects through the journey of knowing something about your business first, to performing the desired action.

How To Create an Effective Cold Email

Creating an Awareness

Creating awareness is the first stage in generating a cold email that will work for you. You are trying to show your prospects who you are and what your email is all about.

Your prospects have no idea of what your business is all about. So, let them know you first.

The components ‘From Line’ and ‘Subject Line’ will help you create awareness.

1. The ‘From Line’ Component

The objective of this component is to let prospects know who is sending them a message. Unfortunately, most marketers give this component the attention it deserves.

After creating email accounts, we do forget that 'From Line' is just as important as the content in your email. But did you know it plays a crucial role in getting your prospects to know your brand?

The ‘From Line’ creates the first impression because it is what they first notice when your email hits their inbox.

It is also one of the major factors that influence your open rates. It will either make your prospects open, delete or report your email as spam.

So, let your prospect know something about you. At least mention your name or your business name or, you can decide to mention both.

2. Subject Line

The purpose of the subject line is to show your prospect what your email content is all about. As one of the most important email components, 'Subject Line' will tell you whether your emails will be opened or not.

Over 30% of users open emails based on what they can see on your subject line. For this reason, make sure you nail your subject line. Capture the attention of the prospects with a compelling subject line.

• Make it short and concise. Keep your subject lines short if your goal is to catch the attention of your prospect.

• Personalize your subject lines. When the prospects quickly notice an email with a personalized subject line in their inbox, you shall have grabbed their attention. They will think the message is sent specifically to them.

• Make the prospects curious. Write a subject line that makes a reader want to know more about your intentions. Make them curious by creating intriguing subject lines.

Consideration Stage

You have already created awareness. Now how do you ensure they're interested in your service or product and make them consider doing something about it?

The components ‘introduction’ and ‘value composition’ will help you through this stage.

3. Introduction

The purpose of writing an introduction in your emails is to arouse interest in the prospects.

If you get lucky and a prospect opens your message, use the first 5 seconds to make them read further.

Avoid using too many words. Instead, go straight to the point. Get to your message, unless you want to annoy the prospects. Getting to your message sooner will keep them engaged with your email content.

In your introduction, ensure you convince your prospects that you chose to send them the message because you feel you can be a solution to their problem.

4. Value Proposition

This component aims to make the prospects aware of why you are sending them your emails.

How exactly can you be a solution to your prospect’s problem? Let them know what your company offers, what your product does, how they will benefit from your product, and what makes you different from other business owners.

Avoid focusing your value proposition too much on your product and its features. Don’t talk too much about what you have achieved in an attempt to create an impression on your prospect.

Instead, talk about how you can provide a solution to your prospect by improving an aspect of their company.

Decision Stage

This is the final stage in creating cold emails. Here, you are looking towards the action your prospect will take now that they know everything they need to know about your brand.

This is where the call-to-action component comes in.

5. Call-To-Action

Call-to-action is the statement that will enable your prospects to perform the action you want to.

You may want them to reply to your emails, start a free trial, subscribe to your newsletters, or make a purchase.

Ensure you nail your CTA because it could spoil everything if you are not careful. It is what will help you build healthy relationships with your prospects.


Cold email is an effective channel for improving sales and adding more subscribers to your list. Ensure you put the focus on the 6 components in generating a great cold email your prospects will ever come across.

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