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How To Integrate Social Media Into Your Email Marketing Campaigns

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05 Jan 2021

Introduction

Running a successful business is all about making the right decisions. It’s the same thing for marketing. By integrating social media and email marketing, you can get creative with your campaign. While email marketing is good for getting your messages directly to your customers, sometimes, their mailbox can get overcrowded, and your email is missing. That's where social media comes in. Social media is an open space that allows you to interact with your customers without any restrictions. Here are creative ways to integrate social media into email marketing.

1. Upload the list of your subscribers to the social networks

You can upload your subscribers' list on your social media platforms. It is a good way to follow your subscribers on social media and get a clearview of their preferences and requirements. Plus, if you post engaging content, you can attract new followers,increasing your subscriber's list.

2. Embed Email Signups on Social media Channels

You can embed your email sign up on your social media platforms. For example, you can add your email subscription link to your Instagram bio.

3. Use dedicated campaigns for your target audience.

Some subscribers may not follow through with your call to action even after seeing the buttons.If you do not see much success withthis action, you can send a direct email message to one social media platform.

4. Cross-Promote to Build Your Audience.

Email marketing and social media go hand in hand. When you incorporate your social media link to your email campaigns, you can increase the number of followers and engagement rates on all social platforms. Posting links to email sign up formsare a good way to build your email list. It is becoming a standard practice for marketers to share their social media icons in email. It makes it easy for your audience to share articles or follow your brand on social media. Another creative way of integrating social media into your email campaign is by uploading your mailing list on your social media platform. You can also choose to create a signup form on your social media site to collect email addresses from your social media pages directly. You can also provide an incentive for your customers to follow your social media pages.

5. Add social sharing buttons in your emails

Add links to all your social media accounts in your email. You can use big icons, so they don't ignore it.If you use small icons, they can easily overlook them. When you send an announcement email, include icons in your next email. Make your presence known and give them options to connect. Ensure the link is clickable. You can add this to your welcome email to new subscribers.

6. Provide incentives to your subscribers

To get more people to follow your social media platforms, you need to provide an incentive. Your audience will respond better to your campaign when you provide an incentive. The incentive can come in the form of discount offers or running a referral program. You can also allow them to get featured in the next email. It will make them share your emails with their friends or family, and they can follow you on your social media platform.

7. Use platforms that suit your brands' content.

The best way to integrate social media into your media campaign is by using platforms that match your brand's content. Using the right platform can enhance the performance of the marketing campaign. Use the right social media platform to deliver your message to your audience.

8. Ask your email subscribers to share and connect with you

Including social media, icons are not enough. Some mayrecognize the icons, but they may not know what they should do with it. So, don't be afraid to tell your subscribers to share your content and connect with you on social media.

9. Make it easy for your subscribers to share your email on their social media profile.

Email marketing allows you to create a campaign that allows you to provide incentives for your subscribers. Though your subscriber's list may be enough, you can expand your reach through social media. This is where social sharing comes in. You can make your messages shareable, and it gives you extra visibility leading to a high conversion rate. When your subscribers share your content, you can access their followers, and it cost-effectively increases your email list. So, don't forget to make your emails shareable on social media. Embedding social media share extends the reach of your campaign. Once they open their email, your email list expands, rolling over to the next campaign.

10. Collect emails on a social media platform

Certain social media platforms allow users to embed your email signup form. With this, you can convert your followersinto email subscribers. You can include a call to action for your followers to sign up on your email list. Connecting with a relevant audience is essential to this method. You can use tools to connect you with those interested in what you are saying. Due to sensitive information, you need to maintain a user privacy policy. It shows how the data is protected.

Conclusion

Though email marketing and social media focus on delivering content to your target audience, they are different. When you are using social media and email marketing, you should keep an open mind. You can use social media to produce fresh and interactive content for your audience. Integrating social media into your email marketing campaign helps you deeply connect with your target audience. If you do it the right way, it can improve your email campaign and strengthen your brand. When you work together, you will get an incredible tool to boost your email marketing campaign. Social media is proactive, interactive, and attracts more target audiences before they know what they are searching for.

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