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How to Integrate Email Marketing with Your Social Media Efforts

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04 Jan 2021

Introduction

Over the decades, social media and email have taken separate paths when it comes to marketing campaigns while a debate of which is which in marketing campaigns taking a center stage. Most marketers overlook the fact that integrating social media and email marketing will bring better results. Besides bringing more subscribers to your business, this strategy will create more opportunities for customer retention. For this strategy to bear fruits, the debate of social media versus email marketing should be put on hold. This, however, does not mean that email marketing has lost its credibility. In fact, email marketing is still an important tool when you want to acquire new customers as well as generating lead campaigns. But your marketing strategy will bring more meaning when you incorporate the two heavyweights in marketing campaigns.

Benefits of Integrating Email and Social Media Marketing

Improves marketing metrics

Integrating social media and email marketing will increase the level of engagement which is the best method of popularizing your content. In the longest run, this will increase your customer base. Equally, email marketing will receive a boost in the process that’ll attract more views as well as a click-through.

Increase the number of subscribers to your company

As pointed out, applying the two marketing techniques will help in popularizing your content making more people talk about your post. This practice will improve the publicity of your brand and there are greater chances that a good number of them will subscribe to your email.

Improve the circulation of the message

There’s nothing more important to a marketer than seeing your message circulate reach every corner of the continent. This is possible when incorporating social media and email marketing since they have the ability to ensure that content reaches different channels.

How to Integrate Social Media into Your Email Marketing Strategy

Since the integration of email and social media marketing is a new concept, the following procedures should help you to get started.

1. UPLOADING YOUR CUSTOMERS’ LIST TO THE SOCIAL MEDIA

In this stage, markers are expected to upload the list of customers to various social media platforms such as Facebook, LinkedIn, Instagram, Telegram and not to forget Twitter. It’s always prudent to follow your customers on social media to understand them better. Apart from knowing their preferences, following your clients will give you an opportunity to know their needs. Coming up with content that’s engaging will enable your business to gain new followers.

2. SENDING AN INVITATION TO YOUR SOCIAL MEDIA FANS TO SUBSCRIBE TO YOUR EMAIL LIST

This aspect works in two depending on what comes first. For example, you can also send an invitation to your email subscribers to subscribe to your social media platforms. The only hurdle in this process is reaching and connecting with potential customers on social media. To say nothing of the dangers of losing your followers if the whole process won’t be approached with caution. The most impending challenge will be getting your social media channels shut down due to viruses or even by the service providers. This shows that you can easily lose your massive followings on social media in a matter of seconds. Encouraging your social media fans to subscribe to your email is more reliable since email has higher customer retention ability than social media marketing.

3. USE INCENTIVES TO ENCOURAGE EMAIL CUSTOMERS TO SUBSCRIBE TO YOUR SOCIAL MEDIA PLATFORM

You can apply little enticement that’ll persuade your email subscribers to get their close associates to like your social media platform. Provide discounts or any incentive to a customer that brings more numbers.

4. HAVE ARETWEET FEATURE IN YOUR EMAILS

With this feature, your prospective customers will be in a position to share your mail message to the Twitter accounts. This feature is important because it will improve your email campaigns.

5. EMBEDDING AN EMAIL REGISTRATION ON THE SOCIAL MEDIA

Some social media platforms such as Facebook come with a provision that allows users to embed an email sign-up form. You take advantage of this feature to invite your Facebook fans to join your email list.

6. HAVE LIVE SOCIAL MEDIA FEED IN YOUR EMAILS

This can easily be done when you acquire third-party software tools such as Zapier that has that supports the inclusion of live feeds in emails. On the negative side, this property is only available on two social media platforms: namely, Twitter and Instagram. Having live Twitter feeds in your emails will give you a lifetime opportunity of accessing the most recent messages from your Twitter account and the feature has an automatic update. Users can get directed to their respective Twitter account whenever they click on the feed. A similar process will be witnessed if you have a live Instagram feed.

7. USE SOCIAL MEDIA GIFTS TO CREATE AN EMAIL LIST

There’s no secret that we all love gifts and therefore, this will the best practice that could be used to lure social media fans to join your email list. You can take the opportunity to ask the participants to provide their name as well as an email address. Not to mention that asking for their consent in regard to promotional emails will be necessary at this time. It will be suicidal to complete this process without formulating the GDPR complaint form based on new Data Protection guidelines that were enacted more than two years ago.

Conclusion

We cannot deny the fact that most businesses have mastered the art of integrating social media and email marketing something that needs to be applauded. Over relying on either email or social media marketing solely can be disastrous especially when there’s an urgent need for results. Making good use of the two platforms that share huge numbers of subscribers will fasten your marketing campaigns. Above all, the success of the merging plans will majorly depend on the kind of content that you’re going to create and you’re expected to come up with responsive content that suits your target audience.

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