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How to Generate More Business with Email Marketing

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02 Jan 2021

In 1978, the first marketing email was sent, which resulted in $13 million in sales. It gradually has grown into one of the most highly used marketing channels even to this day. An email has the power to revolutionize your business. The email was earlier used as a medium for only formal or informal conversations. Gone are those days when it was used to ask the well beings of our neared one's. Advanced technology has paved the way for new opportunities in sales through Email. Today Email marketing has become an important tool for many businesses to target the right prospects and to convert them into happy customers.

Effectiveness of Email marketing in today's market

A survey conducted by Hubspot complies revealed that there are 3.8 billion email users worldwide and the number is growing day by day. It is the only system that can provide you such a figure of the public on a single platform. The study also revealed that email generates $38 for every single dollar that you spent. So, it is almost 3800% Return on Investment (ROI).

The number of email users is increasing day by day. Email is expected to have 4.2 billion users all over the world by 2022. The statistics themselves are self-explanatory about their worth.

Here are some essential strategies that you must learn to generate a better business with email marketing -

Customized Emails

Invesp revealed that customized emails have 29% higher unique open rates and 41% higher unique click rates as compared to non-customized ones. Another research by Epson states revealed that the companies which offer a personalized experience to their prospects are likely to get 80% more purchase rates comparing to others. So you must work on personalizing your emails for your customers. It not only helps in pushing the prospects into the marketing funnel but it also builds trust between you and your customers.

But you must also take care of the fact that you don't overdo it. Overdoing it in the sense of taking the customer's name again and again in the email or including the personal details of the customer in the email. It looks extremely unprofessional and creepy. It will only harm your company's reputation. So, know your limits!

One of the good examples of personalized emails for your prospects is to include their birthdays in the email. An Experian research found that birthday emails can generate a 342% higher revenue per email, 179% higher unique click rates, and 481% higher transaction rates than any other promotional events. So this can be a creative idea for your email marketing.

Make your subject lines attractive

It is found that 47% of email recipients open a particular email by simply reading the subject line only. If your subject line is lengthy or boring then your battle is over even before the game starts. Your subject line is the first impression of the success of your email marketing campaign. Create your subject lines in 6-10 words only. It must be crispy and eye-catching. You can even put a touch of urgency or exclusivity to your subject line, it will always work in your favor.

While even writing the body of your business email you must never make it a lengthy one. Email is not a leisure hour read through which you are sending to entertain someone. That's why your email must be short, to the point, and crispy. A study has revealed that emails with approximately 20 lines of texts or about say 200 words had the highest click-through rates. So always keep your email shorter than 200 words.

Know the right time to send your emails

One of the key factors behind the success of your email marketing campaign is the "Timing". You must focus on the right times to send your emails to get higher click through rates. So you must consider this fact and use your tools accordingly to determine what is the best timing for sending your emails. Here you may need to do a lot of research to understand the right timing for you. No one can assure you that " yes, this is the perfect time to send all your emails." So you have to understand it gradually with experience. A huge factor that determines your timing is the type of business you own. You may track the other companies of your type and note their timings.

Using automation programs

Marketing automation programs are useful to target a specific message to your leads to start a conversation with them. For that, you need to collect the email addresses of your segment customers. The message must be short and crisp so that it creates an urge to know more about your company in the minds of the leads. The sales team plays an important role here to bring the leads in the marketing funnel that can be converted to sales qualified leads. The other good option that you can go for is the Outbound automation software that will help you greatly to customize your emails and convert the leads into sales qualified leads automatically.

Give way handouts

Giving away something for free doesn't harm your business instead it held you to get higher revenues. Promotional giveaways are extremely helpful to collect more subscribers. And those people can be easily converted into your permanent customers later. Giving way free templates and tools are the most popular with 26% to 66% click-through rates. Prospects most willingly give their email addresses as a return in this case. So, you have to play smart!


Email marketing provides you the best ROI among all other marketing techniques. Email marketing is the most professional way of growing your business and increasing the visibility of your brand. You just need to fit the right strategies at the right places. And within no time your business will be boosted at higher heights.

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