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How to Create an Email Newsletter

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Created:
01 Jan 2021

Introduction:

Are you struggling to begin writing an email newsletter? Have you drafted a copy but do not know how to proceed with the contents you want to include? Are you worried if your audience would find your newsletter compelling? When it comes to writing a decent newsletter, numerous thoughts come to the mind and massive mental stress works on the team who work on it. You have to make sure to create it in a way that it won’t trigger spam most importantly. Also, if you didn’t know previously about email laws, you better be aware of the laws before sending a newsletter to anyone. But all of this can be handled easily and painlessly. Keep reading to find out how to create your nearly perfect email newsletter.

Email Newsletters:

Email newsletters are a type of email. It enables the audience to be informed of the updated and latest news, top-rated latest tips, or updates on a product or a company. They often come in a variation of templates and purposes, as well as in different forms. Some of the newsletters contain weekly updates on certain content, some of them provide the readers with promotional updates and new products. Some newsletters also provide a summary of what has been happening the present week in the form of weekly digests. However, when you decide on what you want your audience to see in the newsletter, you must also decide on the goals you’re trying to reach.

Checklist: Steps to Create an Email Newsletter

Read and follow through the following 8 steps to create an outstanding email newsletter:

Step 1: What’s the goal?

The first step’s always the most important one. Make sure you have in your mind the clear goal for this newsletter – who you want to target, how your content fits in your strategy. Identify if you want to generate more leads, or if you want to send more traffic to your website. Whatever the goal may be, make sure to keep the goal relevant to your overall goal for the business.

Step 2: Draft the letter content.

Now that you have a clear idea of what this newsletter is going to be sent for, begin to find content for it. You can either actively look for the content for your newsletter or do so passively. Actively searching for it means you’re going to look for specific content for a specific goal. Passive means you could come across this outstanding piece of article randomly which you think would fit well with the theme of your content.

Step 3: Pretty templates or neat templates?

Before you start writing your newsletter, give it some thought – how do you want it to appear? How much space you want to use to fit in your newsletter content and how flashy you want it to be – everything should be thought of beforehand. Make a simple design for your newsletter – nothing too sassy, nothing too boring. Keep it simple, keep it neat. Consider on which type of device would the newsletter be opened often and set your design accordingly. In studies and statistics, 30% more emails are opened on mobile devicesin comparison to desktop devices.

Step 4: Newsletter Size

Newsletters are not automatically sized when they are being sent to the subscribers. Since these newsletters would be opened in different kinds of devices, you need to choose an optimum size of the newsletter for it to be efficient generally. In default, the size is about 600 pixels wide with an email padding of 30 pixels on the sides. Well, you can make the newsletter as high as you want, but make sure it can fit within the universal side.

Step 5: Add to your content.

Not only words – you should add pictures to the template of your newsletter. This will add weight to the newsletter, so it is crucial to spend enough time making it perfect. It could be small click-throughs, personalization tokens, smart content – anything that would make it look like it was customized for each customer specifically. After these are done, make sure you enter the subject in the subject line and your name – as in the sender’s name. Try to make the subject line catchy enough for your customer to be interested in.

Step 6: Check the legal stuff.

Making sure that your newsletter is legally compliant is crucial for the receiver to receive the newsletter, the reading will come later on. The two laws which you have to be aware ofare GDPT and CAN-SPAM. GDPT law requires the email newsletters to be sent only to those who have themselves opted for the newsletter to be received. CAN-SPAM requires the email to contain a footer with the address of the sender and a link if the receiver wants to unsubscribe to the email newsletter.

Step 7: Test, then Send.

Okay, so now you have all the basic steps in check. What’s left for you to do is – first, test your emails by sending them through various email providers and browsers. This will help you identify any code flaws or potential bugs for specific email providers and browsers. You can then optimize your email and check them till you can ensure your emails are going to be sent properly. After you have done the testing, it is time for you to send your email to the customers and subscribers.

Step 8: Run an analysis – then repeat!

Let’s say it’s been around 3-4 days since you’ve begun sending the emails to various customers and subscribers. What is the outcome of sending the emails? How many people are clicking on it? Is it aiding in generating traffic? Carry out an analysis of factors like these to check where can you improve the next newsletters. You can repeat this process to optimize your next newsletters and attempt to generate more traffic and attract more interested customers.

Conclusion:

It might seem daunting at first – but eventually, you will get the hang of it.When you get it going, it will slowly get to running too. Follow these steps for an effective and fool-proof newsletter and gain more subscribers and traffic for your business.

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