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Definitive Guide to Guest Posting and Blogger Outreach

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06 Jan 2021

Introduction

Blogger outreach is a type of influencer marketing where you take advantage of the fan-base on the blogger to increase traffic on your website.All you need to do is look for a blogger with thousands of fans and traffic in your niche. You seek their permission to partake in their audience through guest posting on their website and social media platforms. Blogger outreach is a great way to boost your online presence and get a relevant audience on your website. However, this is only possible if you choose the right blogger with a large audience in your niche. In this article, I'll be sharing the step by step guide to blogger outreach.

1. Specify Your Goals.

Before starting your blogger outreach, you need to outline your goals. It won't be easy to achieve if you don't have a list of goals. The goal can be to build your reputation, generate more leads, or increase sales. For your goals to be effective, you need to make them specific. It can be to drive more traffic to your landing page. To achieve this, you can reach out to bloggers who have a large fan base and ask them to share your content on their social media channels. If your goal is to rank top at Google search results, you should ask for a link from their post relevant to what you want to promote.

2. Connect with bloggers via a blogger's community.

You can join various blogger's community and network with other bloggers. Some websites send you emails where they list the bloggers who require guest posts on their websites. If you meet the requirements, you can reach out to them and send your content. You can use this method to increase your blog outreach and stand a chance to submit more guest posts.

3. Mention key bloggers on your blog.

This is the easiest way to connect with other bloggers. When you write on a particular topic, you can search for other bloggers who have written on similar content and tag them on your post along with a link to their blog.

4. Find influential bloggers in your niche.

Whatever niche you are in, there are millions of blogs for it. Many of these blogs do not appear where you want them to appear, so your first task will be to find influential bloggers that can promote your business on their blog or website. Reaching out to the bloggers who are not in your niche will not help to grow your brand presence even if they feature your post on their homepage.

5. Follow key influencers on social media.

Asides from reading an influencer's blog post, you can follow them on social media. When they bring upon ideas or ask questions, you can interact or engage with them. Additionally, you can share their posts on your social media page and tag them. If the blog post has no provision for comments, you can comment on their social media page.

6. Identify your influencer marketing strategy.

Before starting your blogger outreach campaign, you should have an influencer marketing strategy. An excellent place to start is identifying your brand and how it relates to their needs. For example, you can be a business coach offering insights to SMEs that need to grow their business.

7. Reach out in a personal way.

When you have identified your key influencers, the next step is to reach out to them in a personal and friendly way. Many marketers fail in this area by reaching out to them using existing templates. Influencers deserve emails that are personalized and tailored to suit their needs. They receive many emails daily, and the last thing you want is your email to get into their spam folder. If you want your email to stand out in their inbox, you need an email outreach strategy. The strategy centers on building relationships and allows you to reach out to them as friends and someone interested in forming a close business relationship with them. Most influencers are picky when choosing who they want to be affiliated with, so before they can choose you, you must offer something valuable to them. You can check on existing content with a broken link on their website and offer to rectify it.

8. Create a compelling guest post

Guest posting is one of the best and effective blogger outreach methods. You pitch your content to them and request they publish it on their blog or website. Most contributors are more concerned about the traffic it will get them than getting paid for the contribution. Before pitching a topic to them, you must do some research and formulate topics that will attract the blogger's attention. To do this, you will need to go their website and find a particular element they are interested in and connect the post with it.

Conclusion

If you want your business to grow, you need to try different marketing techniques rather than stick to a particular marketing technique. With the rise of digital marketing, it is imperative to use various marketing techniques to take your business to new heights. Blogger outreach is one of the new marketing techniques to use. Bloggers who have huge social media presence hold a lot of power. A single backlink from their website can boost your websitetraffic and improve your SEO strategy. It also helps to grow your network and increase the chances of natural link building. Blogger outreach is a win-win situation when it comes to building effective backlinks for your website. Blogger outreach is a fast-rising marketing technique, and if you use it the right way, it can boost your brand presence, increase sales, and grow the right network for your business.

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