January 07, 2021 10:25 am
Facebook & Cambridge Analytica: A lesson for businesses & B2B data providers
Introduction
The Facebook & Cambridge Analytica incident was one of the biggest data breach incidents that occurred in the 21 centuries. It is regarded as one of the biggest data leaks in today's world. The data loss accounts for the data of about 87 million users being stolen and supplied to the 3 party apps. The main use of the data breach was to influence voters of the 2016 elections. The incident shook the whole internet community and it faced a lot of criticism. Many people trolled social media platforms and deactivated their accounts due to this data breach incident.
Many people trolled online platforms for their data leak or low data security. However, amid this data leak. There are many things that a business company of small scale or B2B data provider can learn from this mistake. This will help them to understand marketing better and will also help them to realize the true value of the data in today's time....