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B2B Marketing Data: The Buzzwords To Pay Attention To

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02 Jan 2021


A buzzword is one thing that belongs to every industry and marketing is no exception. For many people, Buzzwords can be a phrase or a group of phrases that carry meaningless words. In his article commonly known as Business Buzzword Generator, Jon Keegan made fun of the general idea of buzzwords together with its applicability in business environs. We could not deny the fact that there are certain buzzwords that are worth the praise especially when it comes to marketing data. A good number of them have meaning and could be reasons your marketing campaigns are reaching greater heights. In fact, the majority of buzzwords that are used in marketing world correlate with real actions and this will help to propel your business activities in the right direction.

The interesting fact about buzzwords is how they made their entry into the business world. Up to date, nobody seems to understand the brain behind these words. One could be made to believe that there’s a top-secret committee that’s responsible for creating all these terms. Unsubstantiated rumors indicate that both marketing consultants and software engineers could be behind these terms. Unfortunately, brilliant marketers such as Joe Palazzi, who heads the Content Marketing Institute, admitted that the basic foundation about buzzwords still remains a mystery. Let us look at some common words that have gained widespread popularity in the marketing world.

The buzzwords to pay attention to

MillennialsThis is a term used to describe a group of people that were born between the 1980s and 2000. In some cases, there are people who can be referred to as Generation Y and have a deeper understanding of technology changes. One important aspect of the millennials group is that most of their lives are defined by transformations with little emphasis on economic security. This is the same generation that’s best known for displaying both childish and laziness attributes. B2B marketers will be required to identify these groups of people and apply the best marketing campaign tools that will appeal to them. Since it is one generation that’s technology-oriented, incorporating email and social media marketing won’t be a bad idea.

Native advertising

Native advertising is a buzzword that’s commonly used when referring to sponsored content that takes the form of a webpage. They are similar to advertorials but the only difference the latter takes a form of a written article. Currently, native advertising is common with social media newsfeeds and will often come with a disclaimer that shows that it’s a sponsored message. This is in line with the advertising content regulations that were enacted in the United Kingdom.


This is another buzzword that’s used when subscribers are permitted to access a premium account for free. The essence of this is to entice them in upgrading their accounts by making some periodical payments. This is the best pricing model for software such as Grammarly where clients are given free access with limited features and a promise to upgrade their features after remitting some payments.


This is a term whose arrival is being attributed to technology advancements that have given birth to automated processes increasing the need for personalized communication. In other words, H2H is a term that’s commonly used to refer to human-human interactions. The failure of technology, including reducing interactions between businesses and clients is the H2H made its entry to marketing. Recent developments have intensified the need for marketers to have a person to person interactions in a move that’ll attract more customers.

Deep Linking

A deep link also known as a page deeper within a website is a link that will take you to another page on a different website when clicked. It’s being considered the best tool for sharing information as well as ranking websites with search engines. You can use this technique whenever you want to market your blogging website.

Lead nurturing

Lead nurturing is the process of building a relationship with target prospects that are not willing to buy from your business. This is a convincing strategy that aims at transforming potential leads into qualified leads. Customers that fall in this category tend to reject any move that could see them talk to salespersons. Lead nurturing works better if you adopt both email and social media marketing channels.

Internet of Everything

There’s no doubt that everything around the continent is being digitalized. That is, every activity, including sales is done on the Internet. In other words, the Internet for everything is a term that can describe a state of using intelligence connection of people, data, processes as well as things. Verizon indicated that the continent has billions of machines together with smart devices that are interconnected.


Jacking occurs when breaking news is accompanied by marketing ads spinning on it and is known as news-jacking. This is what most marketers love to do; jumping on or jacking trends to increase product prominence. There’s also meme-jacking that has a wide use on social media with the sole purpose of making marketing out of fun elements.

Owned Media

As the name suggests, this is a media is owned by your company, and therefore, marketers have control over it in terms of content to be displayed. Owned media come in different types, including websites, social media together with others. Benefiting from this media means that you’re going to come up with content that’ll appeal to prospective customers.

Permission Marketing

This an act of sending marketing messages to clients that are ready to get them. For example, sending mailing messages to customers that have subscribed to your emails.


Although the origin of buzzwords is something that has puzzled many, their arrival has helped in rejuvenating marketing practices. There are various buzzwords that have gained entrance in marketing sectors such as lead nurturing, millennials, permission marketing, owned media, Internet of everything as well as others. Marketers need to understand the use of these terms before adopting them.

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