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B2B Lead Generation Trends That Will Boost Your Conversion

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09 Sep. 2020

Introduction

Lead generation is important for business and the company. It helps the company to build its brand value, generate employment, and get profit out of selling products. Lead generation is important as it helps the business to grow and prosper further. However, the market is not stationary. It continuously moves up and down and there are many times when there is a sudden change in the market. The products that were selling quickly once have now become obsolete. This has happened many times in the market and due to this many companies have become bankrupt or closed. On the other hand, sometimes, the trend for the market may also change. The trend which was always followed for the lead generation I the market may get suddenly changed due to many reasons. During this time, the tactics or strategies that were once followed by the company to get leads might not work now. Therefore, one must always be careful of the sudden twist and turns in the lead generation game. With the advancement of the new year, we have prepared a list of the new trends which will replace the old or traditional trends in the new year. Let’s have a look at them.

Upcoming trends that will boost your business

Content

One of the trends which will change in the new year would be the content writing trend. Nowadays very few people are focused on writing content about their article or writing about the product or services of their company. With the new age trend, blogging would be one of the many ways in which a person would be able to advertise their brand and get leads for their company. This has been proved by a recent study. The number of bloggers and writers is expecting to rise so people who are fond of writing about the product or service of the company will be able to prosper in the upcoming trend change.

Video

The next big trend in lead generation and marketing would be video. This trend has started to rise in many places all around the world. People are uploading ads about the product that the company makes or the services which the company offers. People then upload this video on the video-sharing platform such as YouTube. People watch YouTube a lot and many people will see the video of the company product or service. Out of the people who saw the video, some will like the video while others won't like it. Those who like the video will surely become the lead for the company and will buy the product or test the service of the company.

Facebook marketing

Facebook is the biggest social media ground that is currently on this planet earth. More than 2 billion people are on Facebook and about 60-70% of those people see their Facebook each day. Using social media handles such as Facebook for lead generation is one of the best ways to get more lead for the company. Since the number of people who are viewing Facebook is huge, the number of leads that could be generated from Facebook is also large. More people are drawing towards the lead generation through Facebook or other social media handles. This could be a new trend in the market.

Customer retention

Who says that every time you have to generate a new lead? This is not true. The company must have a pervious user database who have tested old product or services of the company. If they are happy with the past product or services then there are high chances that they will sign up for the future products or services of the company. This way the company will be able to sell its new products easily and make a vast profit out of it. This new trend is gathering much fame because there is much less work involved in this method. All the people that you will interact with have already seen or used your company products. Theses customer are happy with the service of your company and so if given a chance they will buy the new product of the company and will help the company to get more profit.

Website optimization

Nowadays people are more into the looks. Everything they see if they fin it pleasing to the eyes, then they would buy it, otherwise, they would not buy it. People don’t have enough time to read all about the product, so they see the images of the product and the poster explaining the working of the product. If they find it appealing to the eyes, then they will buy it. Due to this reason, people are now focused on building a good attractive landing page for their website. The landing page is where the user will first step when they enter your website. If they like the work, then there is a high chance that they will buy the product. So, people are nowadays making their website more optimized and good looking. This helps them get more leads easily. This trend is slowly picking up the pace and many companies are busy designing and improving the look of their website.

Email marketing

Email marketing is also gathering more fame nowadays. This trend uses to exist earlier, however died in between but has now resurfaced again. People are back into sending emails to the clients they think will buy the product of their company easily. Since major people on this planet have emails, the scope of generating leads form email marketing is infinite. If used correctly people can generate a huge amount of lead easily from email marketing. All they need to do is make their emails more tempting and attractive. The reader must read their email, get attracted to the product or service offered by the company. Once this is done, there is a 99% chance that the user will buy the product or service offered by your company easily.

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