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7 Design Tips to Boost Your Newsletter Open Rate
7 Design Tips to Boost Your Newsletter Open Rate
The advent of social media marketing has challenged the usage of the traditional email newsletters, by the companies. However, statistics suggest that email marketing remains the most effective form of communication, as there are 4 billion regular users of email. Therefore, to accelerate the growth of the target audience and establish a stable relationship with the customers, an email newsletter of a company should be designed in a creative, engaging, and a distinct manner. It is extremely user friendly and serves the purpose of the users.
Email newsletters act as a harbinger of knowledge about the latest updates, trends, and changes of a particular product or a business, for the consumers. Consequently, an email newsletter that deviates from the mainstream usage of texts exclusively is aesthetically appealing, and follows a unique strategy of the campaign, fetches more subscriptions from recipients. The whole system works better for those who are not even technologically advanced and tend to benefit the audience.
The goal of an email newsletter in maintaining efficient communication with the subscribers (increase in the rate of opening), thereby amplifying the sales and recognition of the brand, can be accomplished by following seven designing tips enlisted below:
Succinct Subject Lines
Subject lines are predominantly the essential tool for the boosting of open rates. Research states that 50 percent of the subscriptions occur from a short and precise subject line of the newsletter. Apart from including words that invoke eagerness and curiosity amidst the readers, the subject line should necessarily be novel, error-free (implies no mistakes in grammar, punctuation, or spellings) and possess a personal touch. The addition of emojis and certain symbols occasionally is recommended to enhance the appeal. Furthermore, making the subject line compatible to be read in mobile phones, is quintessential in avoiding the newsletter from getting unsubscribed and marked as spam. It is a promising means of putting across words in the market driven society that we dwell in.
Boosting through Branding
An email newsletter should technically be the forerunner of a brand. It is imperative to include the logo of the brand and the integration of some colors, voice notes, and pictures, in the newsletters. It helps the receivers to identify and associate the brand with the email. Such visual branding also requires consistency in the usage of a particular template for the newsletter for similar emails to enhance engagement and inculcate trust amongst the subscribers. Hence, the uniformity in the utilization of colors and fonts for the brand, through newsletters and other media, keeps the subscription intact.
Fine Usage of Fonts
The fonts used in the newsletter should ideally be simplistic, not overtly fancy (to distract readers), and minimal in number. The contrast of fonts for the header and the body is a pre-requisite, making them bold and readable. Moreover, if a particular font gets used consistently for a brand, then it should get maintained to preserve the coherence amongst the supporters. Significant modifications or constant change of the fonts can stir confusion amongst the recipients and, after that, affect the visual branding. A catchy font can go a long way in getting attention of the recipient.
Charm Recipients with Colors
Methodical manipulation through newsletters can get done with the help of using different colors. Psychologists opine that adding the perfect color to the background of a particular body of the text is destined to elicit a response from a recipient, in place of a standard white origin for the entire newsletter. Therefore setting different hues for different forms of text to attract the customers is a viable marketing strategy to generate more purchases. It also helps in reinvigorating the identity of the brand.
The layout of the newsletter should be structured systematically and free from unnecessary cluttering, so the readers face no obstacle. Recent studies state that asymmetrical and unconventional layouts are in fashion, as they tend to implore more attention from the customers. Nonetheless, it is essential to design and test the plan in a responsive manner, as most newsletters often viewed from cellphone screens.
Interest Audience with Images and GIFs
Apart from having a well-versed content for the newsletter, pictures and embedded GIFs or videos can play a prominent role in creating an impact. Choosing an image or a GIF carefully for the background of the newsletter provides an impetus, not only because it highlights the particular product or purpose, but also, the target audience can resonate with the image in the display. However, a newsletter design should refrain from overuse of GIFs or pictures that occupy considerable space, as a recipient could get disinterested, and the newsletter marked as SPAM. Moreover, the images or GIFs should not hide the essential information, nor the newsletter should depend entirely depend on them, as if, in some cases, the GIF or pictures gets disabled, the text of the newsletter should suffice.
Adequate Accessibility and Minimalist Approach
For a brand to be successful, one must consider the disabilities that pre-exist in their customer base. Therefore, the newsletter's original content should get based on text and not sounds, imagery, or colors. Universally regular structured newsletters and minimal usage of additional tools (including colors, sounds, Gifs, patterns) are often more accessible to a broad target audience and have a higher response rate. Therefore, embracing white spaces in the newsletters helps retain a balanced and organized outlook for the newsletters.
It is essential to remember that while utilizing the seven tips mentioned above for designing a newsletter, overdoing the newsletter should be avoided at all costs to refrain from reaching a restricted target audience. The precise usage of subject lines and effective visual branding and simple font patterns shall induce awareness amidst the recipients. Furthermore, careful coloring and selecting images and Gifs, along with a non-conventional layout, will supplement the subscription. Once these tips do the newsletter design testing, it will substantially help in carving a responsive Call To Action (CTA) from the newsletter and boost the open rates efficiently.