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11 Ways To Reduce Email Bounce Rate & Improve Deliverability

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07 Jan 2021

Email bounce rate simply refers to the act of your emails not being delivered to a specified person. Now, there are 2 types of bounces, namely, the soft bounce and the hard bounce.

What Is Soft Bounce?

Those are generally temporary problems that some emails may encounter. These usually return to normal after the first or second email sent. The reasons for that are that the personĀ“s mailbox may be full or the email content is too heavy.

What Is Hard Bounce?

Those are for emails that will never be delivered. It can be either that the email address is not valid or the mailbox of the person is no longer active.

Below are some ways in which you can reduce your email bounce rates and therefore, improve your email deliverability.

1. Spam Filtering

This refers to filtering emails to make them fit a specific criterion. It is important that your emails pass this level. It is important that your emails do not look like spams. You can send your emails to third-party services to check if your emails look like spams.

2. Be Consistent With Your Emails

Once you have sorted out the ideal time and day to send your messages. Let us expect that it is on each Monday at 10 pm. You should keep up this pattern. Your audience will begin becoming accustomed to you sending emails at this particular time.

3. Do Not Send Emails From Freebie Services

It is advisable not to use freebie services such as Gmail and yahoo to send your emails for your marketing. It can be considered to be quite unprofessional. Moreover, you can come across some technical issues along the way. The biggest problem with freebie services is that your emails will definitely hard bounce back. This is because these do not pass the DMARC policy. Therefore, sound advice would be to create your own domain names.

4. Ask For Their Permission

Another way is by asking permission. This is a feature called Opt-In. Through this, you can be sure that your emails will never bounce back. This because the people to whom you are sending these emails are people who have voluntarily opted-in for this.

5. Verify Your Domain

By verifying your domain, you would be presenting yourself as being legit. People usually have doubts because it is quite suspicious having a domain name you never heard of in your inbox. Any sane person would be suspicious. Therefore, it is important that you verify it.

6. Clean Up Your Email Lists

Your email list is bound to change with time. You will have new subscribers and dormant ones. Thusly, rather than squandering your resources, it is encouraged to clean it up. Naturally, the emails that you will be sent to the inactive members will bounce back. Therefore, it is useless keeping them on your list. An update is mandatory.

7. Keep Track

It is important to keep track of your emails. This should be done in order for you to check if all of them are being properly sent. If not, then you need to remedy the situation. This will help you know if someone has stopped opening your emails. You can know this by checking your email open rate.

8. Have A Proper IP Allocation

It is important to have a legit looking IP address. Do not forget to warm it up. This is done in order to establish a reputation with this IP. It is a crucial task to accomplish, especially if it is a new IP.

9. Customer Preferences

This implies that your audience can decide on how often they want to receive your emails. This will greatly help in reducing your emails bouncing back. Moreover, your viewers will feel more in control. This is called building up a preference center.

10. Send Quality Emails

For your audience to open your emails, it is important that the content of your emails is worth their while. In simple words, write what your readers want. If your contents are not interesting, then they will not open your emails. Consequently, leading to them being forgotten and ending up in the junk. Just remember that once this happens, then your next emails will end in the spam or would simply bounce back.

11. Perfect Timing

This also plays a major role. What is the purpose of sending a mail if the web traffic is low at that specific time? The likelihood of getting an individual online would be low. Thusly, it is essential to know the greatest day and time to send messages. You can look for this data on Google. Notwithstanding, do make sure to investigate this routinely. You won't be the just one to do those pursuits. With time the day and time will change because everyone would be putting this information up to good use. Everybody will have their email inboxes loaded up with messages on this specific day and time. At that point, yours will get lost among a hundred others. The outcome would be the same as the one mentioned aboveā€¦ending up as a scam or bouncing back.

Therefore, do pay heed to those tips. They can provide you with some pretty good insight!

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