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11 Reasons Why Your Emails Go to Spam

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02 Jan 2021


While writing for nearly three months ago, JacindaSantora revealed that email has a placement rate of close to 85 percent. At the same time, it was disclosed that one out of five emails that are sent fail to serve the intended purpose for several reasons, including being filtered as spam or being blocked wholly. The first step of ensuring that your emails will reach prospects is to understand why they being blocked or being filtered as spam. In this article, we’re going to look at some reasons that could trigger your email to go to spam. Why Emails Go to Spam Instead of Inbox.

What triggers spam on emails?

As email continues to gain massive popularity around the globe, Webmail is increasing its ability to crack down on spam. It’s important to realize that Webmail is software that’s responsible for filtering spam. On the negative side, the whole filtering process is not reliable because numerous legit emails can find their way to the spam folder. It must be remembered that there several factors that come into play before your email is labeled as spam. One major factor that plays a significant role in your email deliverability according to JacindaSantora is the engagement level between the sender and the recipient plus the recipient’s behaviors as well.

11 Reasons Why Emails Go to Spam

As mentioned earlier, there are a lot of things that’ll affect the deliverability of your email message. Here are 11 reasons why your emails cannot go beyond the spam filters.

1. Failure to get permission to send email

The first thing that you’re expected to do before initiating email marketing getting permission that’ll allow you to send email messages. This has been the major challenge to scores of companies that have developed a habit of purchasing data list that they used to send email messages with due consideration. Such actions are not warranted and can be detrimental to the general performance of your business. With the enactment of GDPR, your business can be forced to pay up to 20 million euros, and no doubt that this amount can bring any business to its knees. Consequently, you can be subjected to a fine of not less than $16000 for going against the CAN-SPAM Act. Getting permission means that you’re going to have an opt-in form that will outline that’ll grant permission to the visitors to subscribe to your email.

2. There are chances that your IP Address was used for Spam

This situation is common to users that have never sent SPAM before but granted access to people that used their IP address to send SPAM message. For example, if you use your email to send marketing campaigns about the new iPhone product, your marketing message will be delivered through servers. If a client replies to your email by sending a spam message, this will affect the performance of your email as well. To prevent this it’s recommended to follow strict procedures as well as rules that were established to prevent this menace. More importantly, sticking to one email service provider will work better for your business.

3. Low conversation rates

Since webmail providers are looking at how many emails are opened in making filtering decisions, there are higher chances that your emails will be labeled as spam if they are deleted without being opened. Complementary to this, your emails are at risk of being flagged as spam if you’ve law conversation rates. It’s therefore prudent to increase your rate of conversation through enduring that you send your email at the correct time, have a credible subject line, and to say nothing segmenting your data list. Above all, increase your conversation rates by creating credible content.

4. When your subscribers report your emails

It must be remembered that each time a user makes a report about a given email being spam; the report will be recorded by the mailbox provider. When the number of complaints exceeds a certain threshold, all subsequent emails will be flagged as spam. There credible evidence that most subscribers will do this because they hardly know you. Preventing this situation means that you’re going to brand your email so that it can appeal to your subscribers.

5. Your mailbox usage is very low

Recording low mailbox use will also increase the chances of your emails being filtered as spam for different reasons. Studies have shown that spam filtering algorithms can make a comparison between active as well as inactive email accounts. In this way, any account that has not been used for a long period will most likely be going to be filtered as spam. Learn how to clean up your email list regularly and your emails will be safe.

6. Use of Spam Trigger Words

Subsequently, spam filters can be activated by certain words that are used in your email. Examples of these trigger words include amazing, cancel at any time, check or money order, click here, congratulations, dear friend, and others. The in-built tool that was installed by an email provider could help you to identify such words before sending your email

7. Misleading subject lines

In a study that was conducted by Litmus and Fluent, it was established that more than 50 percent of email subscribers admitted that they were tricked into opening a promotional email with falsifying subject line. This is an act of illegality according to the CAN-SPAM Act that outlawed the use of misleading subject line to get subscribers to open their emails. You can be fined up to $16000 if found culpable.

8. HTML Emails failed to follow Best Practices

This is a common problem for subscribers that love using branded emails. Although this is renowned for increasing customers’ engagement, it could be the reason your email will be sent to the spam folder. This can be avoided by adopting a hybrid system where images are accompanied by text messages.

9. Failure to provide Unsubscribe link

Sending an email with an unsubscribe link is similar to building an apartment without doors. In both cases, the end product will be horrible. It’s important to provide an unsubscribe link unless you want to attract more spam complaints.

10. You provided inaccurate Information

Providing false information will not discredit your reputation but can also land you in bigger problems. Providing false information is against the CAN-SPAM ACT that you can be fined up to $16000.

11. You failed to include your physical address

Although it’s a common practice for people to fail to provide a valid email address, this cripples your effort of using email marketing to generate more leads for obvious reasons. That is, your email will be filtered as spam.


The popularity of email marketing is being threatened by a spam filtering mechanism that has seen several emails find their way into the spam folder. Multiple reasons could make your email flagged as spam, including failure to get permission to email, low conversation rates, and others.

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